Spicy snacks, at your own pace — five heat levels, one box.
Heat Club is a fictional spicy-snack brand where the entire landing page pivots around one interactive idea: letting a visitor set their own heat level and watch the page respond — copy, color, and Scoville rating all shifting together.
The flame meter isn't decoration — it's the main way the page communicates the product line, from a 500 SHU 'Mild' to an 800,000 SHU 'Nuclear.'
Tomato red, lime, and mango at full saturation, plus a bouncy display font — spicy-snack branding should feel a little unhinged, on purpose.
Microcopy carries as much personality as the palette: "Milk's on the table. Use it."
The heat meter was the most fun component to build in this set — a single state value driving color, copy, and an icon count all at once.